Business of Writing Workshop

by Marsha Ward marshaward.com

During the last half of October, I took an epic road trip to attend an 8-day workshop in Lincoln City, Oregon, hosted by Dean Wesley Smith and Kristine Kathryn Rusch, two writers I count as mentors in the business of writing. I've learned so much over the past four or so years by reading their blogs regularly, but an opportunity came up to attend this workshop on the Oregon Coast and meet them in person, and I had to jump on it.

The venue for the workshop was the Inn at Spanish Head, a ten-story resort hotel on the beach built into a cliff. On the landward side, the reception area is on the ninth floor. The conference room is on the fourth floor. I wasn't the only one who became confused about whether one went up or down when entering the elevator.

The overall theme of the workshop was Time, since it's in such short supply for writers, whether indie, hybrid, or traditional. From 7 pm on October 21 to 9:30 pm on October 28, in three sessions a day plus late-night networking, I, and about forty-nine other professional writers, madly took notes on such topics as productivity, tracking output, deadlines, writing process for both linear and non-linear writers, health, separating the businesses of writing and publishing, making short- and long-term business decisions, structures of corporations, estate planning for authors, copyright, trusts, triage as a business plan, branding, virtual assistants, and the true meaning of hybrid.

Faces erased at the request of the participants.

Please note that we covered that extensive list of topics by the end of Monday's sessions. There were a ton more each day, and I'm still working my way through the incredible amount of knowledge and information. I expect it will be a year-long endeavor.

One thing that was impressed upon us is that we must not make any business decisions and change up our plans for at least the two weeks minimum that it will take for our brains to heal from exploding with the input of all the new facts. Another was that "should do's" and "supposed to do's" are deadly, evil beyond imagination. We must choose to do only what works for our style and methods of writing and publishing.

Since I traveled for several days before arriving home, my brain still hasn't adjusted to all the new knowledge. I have my work cut out for me as the holidays approach. I must not be pressured, though, by my inner panic to DO SOMETHING NOW! I have to study and decide what will work for me.

A Useful Podcast for Writers from Joanna Penn, with Dean Wesley Smith

by Marsha Ward

I don't listen to many podcasts, because, well, you know, time. But recently I listened to one from author Joanna Penn's series at https://www.thecreativepenn.com/podcasts/

The title is "Your Magic Bakery Of Intellectual Property Rights With Dean Wesley Smith" and it's found at
https://www.thecreativepenn.com/2017/07/31/intellectual-property-rights-dean-wesley-smith/

If you know me at all, you know I count Dean Wesley Smith as a mentor, which is really why I listened to the program in the first place. I love Dean's view on many things, including keeping your intellectual property rights intact. I'm a control freak like he is, I guess.

The podcast lasts just over an hour, which includes an introductory discussion from Joanna, but if you can't bear to listen all that time, the site includes a transcript. DO read it. Go take a look here.

Marsha Ward is the Founder of American Night Writers Association. She is a writer and novelist who grew up with a love of American values that are reflected in her body of work. Her historical novels in "The Owen Family Saga" are Gone for a Soldier, The Man from Shenandoah, Spinster's Folly, Ride to Raton, and Trail of Storms, all available in print from her website, at WestWardBooks.com, from online booksellers such as BarnesandNoble.com and Amazon.com; and in ebook formats at Smashwords.com as well as the booksellers above. Her latest work is That Tender Light, the origin story novella for the Owen Family series.

Going Back to School

by Marsha Ward @MarshaWard

It's one of those days when I don't know what to write about. I started the day with a brilliant idea for a blog post, but by the time I actually came to the blog to write it, I'd forgotten what I had in mind.

Sheesh!

It has been a crazy day. I have a list of things I must accomplish today. It started with seven entries, but now it's up to nine--ten, including one more thing I just thought of. I've only done three of them, but those were time-sensitive, so I guess that's a good start. I'm working on number four here. I have yet to renew my library books or pay my property taxes--which is a crazy story all its own about missing a deadline. Or do my school assignment, which, oh yeah, was what I was going to write about for my post!

Okay, having remembered the topic, I'll spill the beans:

I've gone back to school, sort of. I decided that I needed to learn some stuff about writing that I wasn't sure I had covered. Or mastered. So I'm taking a six-week online course called "Depth in Writing," aka "Writing with Depth," or just "Depth," for short.

It's a video course featuring Dean Wesley Smith, who is a hoot. I enjoy his style of teaching.

The course is one of many offered through WMG Publishing, which is a company out of Oregon run by Dean Wesley Smith and Kristine Kathryn Rusch, two of my favorite writing mentors. Among Dean's non-fiction books on my shelf are Think Like a Publisher, How to Write Fiction Sales Copy, and my all-time favorite, Writing into the Dark: How to Write a Novel Without an Outline. I have several more of his books on my tablet as ebooks.

Kris Rusch just did a long and intense series on her popular blog about contracts, agents, publishers, and dealbreakers. That has resulted in her new book, Closing the Deal...On Your Terms: Agents, Contracts, and Other Considerations. It's currently available in Kindle. I hope it will come out in paperback soon, as well.

But back to school, so to speak. I'm a proponent of life-long learning, and have been for many years. The course I'm taking teaches how to take readers deep into the mind and life of a character. There are assignments, just like a regular class. I'd better get to this week's homework. See you in two weeks.

Writing Book Descriptions AKA Book Blurbs

by Marsha Ward @MarshaWard

I've seen a whole bunch of authors lately asking for help in writing their back cover copy, a.k.a. book descriptions, a.k.a. book blurbs.

As usual, writers panic when they get out of fiction-writing mode and into writing the bits of non-fiction that help them either sell a book to an editor or publisher (pitch, synopsis), or sell the work to readers (book blurb). They start to sweat, thinking of the overwhelming job of writing just the right words to do these jobs.

Author Dean Wesley Smith thinks it's not all that monstrous a task. One only needs to realize that the job calls for sales copy, not elaborate descriptions of the plot or even of the characters. Just sales copy.

Mr. Smith wrote a short book on this topic called How to Write Fiction Sales Copy. I have found it to be a must-have book on my Essentials Bookshelf.

He says that it is imperative to get rid of two deeply ingrained bad habits when we buckle down to write our sales copy for a book.

1. We can't see beyond the plot
2. We tend to write about our work in passive voice

How to Write Fiction Sales Copy gives many excellent blurb patterns. Here is just one, a very basic blurb of four paragraphs. Yes, only four paragraphs, and short ones, at that.

1. Summary of character or world. Make it interesting, Nail down the genre, if possible.
2. One very short paragraph with short sentences about the first page of the plot.
3. Plot kicker line.
4. Why readers will want to read the story, mostly using tags.

I know you're saying gaaaa, how do I do that?

Let's see how it works for Smith's A Bad Patch of Humanity: A Seeders Universe Story

Most of humanity died one ugly day four years before. Now the survivors wanted to rebuild.

Angie Park’s job consisted of telling survivors outside of Portland, Oregon, of the plans to rebuild. But some survivors wanted nothing to do with civilization.

And some thought killing worth the price to pay to stay alone.

In the galaxy-spanning Seeders Universe, “A Bad Patch of Humanity” focuses down on an early event in Angie Park’s life, an event that starts her on her path to becoming a woman of legend in a hundred galaxies.

That's not so hard, right? You can do it, too! Resist any instances of "and then this happens." Use only action verbs.

To read more and quit having the vapors over book blurbs, go get this book, How to Write Fiction Sales Copy. It's well worth the price!