Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Sep 16, 2017

Sometimes I can see better in the dark with my eyes closed.

Sometimes I can see better in the dark with my eyes closed 

Deb Graham                                                                                                                                                                                             I noticed the other night, as I was wending my way back from the bathroom about 4 AM after drinking too much grape juice before bed, that I was walking with my eyes closed. Odd, so I questioned mySelf.

“Self, why are you walking with eyes closed?”

Without an eyelash’s hesitation, mySelf replied, “It’s dark. I can see better with my eyes closed.”

Well, that was worth thinking about, so I sat down in the dark hallway and pondered for a minute or six. I realized I often close my eyes in dark places...to see better. Outdoors on moonless nights, I often walk with eyes clamped shut. On nights when I need a bathroom run and feel too polite to wake Husband by turning on a light, my eyes don’t open, and I manage to powder my nose, wash my hands, and make it back to bed with toes unstubbed. I’ve mentioned before I often write notes in the night, and I don’t turn on a light for that, either. Hmmm. What does my Self know that I don’t?

Can I really see better with my eyes closed? Yes, I guess I can. In dim light, I strain to make out the outlines of the hotel dresser or the rock in my path. Just before dawn, my eyes ache, trying to suck in the faint light so I can dodge the trees. In the evening, as darkness falls, I scramble to pack up my reading materials so none get left out overnight. If I try to see when there’s just not enough light to take in, my eyes quickly fatigue from being asked to accomplish what they cannot.

But once I’m in full and total darkness, I automatically shut my eyes and rely on my other senses to protect me from falling or crashing into things. And they step up to the task. With my eyes closed, I can sense or feel doorframes, shoes left on the floor,  furniture, even in unfamiliar places, and I noticed I’ve been doing that for years. My inner self guides me, and for the most part, my shins remain unbarked. I don’t like the dark, but I seem to have figured out a way to navigate in it.

How does this relate to writing? I’m constantly running ahead, flipping on lights, researching frantically, drowning in copious notes and ideas and outlines. Maybe relying on self-imposed deadlines, plot lines, charts, and keeping close track of book sales and advertising plans and All Of It is getting in the way of why I started writing in the first place.

I wrote my first book (Tips From The Cruise Addict’s Wife) because I realized I just plain knew more than most people. I’m no brighter than anybody else, but I’m a compulsive reader and have a fear of missing Something Wonderful, right there, when I travel. My first novel (Peril in Paradise) came about because of a question. How could a Bad Guy make use of the fact that immature Hawaiian sea turtles have a predictable migratory path? I had a story to tell!

I write rather a lot; I published two books this summer alone. I’m aware of at least four more brewing in there; there could be more. Am I blocking my own path by not allowing my senses to guide me? By straining to see what lies ahead and get in front of every possible contingency, am I missing the joy in writing? If I get out of my way, would I do better and be happier? Sure, there’s a risk of “failing,” whatever that looks like, or at least flailing, but so what? 

I may occasionally smack my head on a low-hanging shelf I couldn’t see in the dark, but mostly, I get along just fine. Sometimes I can see better in the dark with my eyes closed. With regard to writing, it’s worth a try. 

Jun 6, 2017

ComiCon Report

by Marsha Ward  @MarshaWard

As I mentioned two weeks ago, I recently shared a booth at Phoenix ComiCon. I had an interesting four days.

I could tell you about the gunman who got in on Thursday, but I was unaware of the event until I read about it on Facebook. Fortunately, Phoenix police officers took the fellow into custody without incident.

That caused much discomfort for fans on Friday, though, as they had to wait in the sun for a couple of hours while staff and security searched all backpacks, large purses, etc., for any contraband. Prop weapons were banned, weapon sellers were obliged to put purchases into opaque bags (that is, black garbage bags), and one vendor created such a stink that he was told to pack up and leave.

But you probably want to know about my experience. I met two of my booth-mates for the first time. I learned that I probably want a table-front banner of some kind and/or book cover posters if I do something like this again. I did decide to emulate something another author did in our booth. You'll see what that plan is when you come to the Payson Book Festival on July 22.

But as I said above, I had an interesting four days. Costumes abounded, some incredibly detailed, some pretty basic, some outlandish, some lacking much substance. I was amazed, however, at how easily I let go of the need to judge all manner of people and their fascinations. That's not my job, anyway. I simply enjoyed the spectacle and the homemade ice cream.


I sold a handful of books. I didn't expect to sell loads of books. In fact, I scaled back my inventory from tons of books to five of each, because I knew I would not sell many books (plus, I didn't want to undergo the dock loading process).

For one thing, I'm not a well-known, super-star author.

For another, I was offering historical novels for sale at a convention more into sci-fi, fantasy, gaming, and popular TV shows and movies of those cultures. But I did give away my handouts, which have QR codes on the back for people curious about what I was doing there. That is a part of my brand awareness advertising plan.


I enjoyed looking at the costumes, but I could not tell you who about 90 percent of them represented.

I did get a Whovian thrill, though.


BBC America had a Dr. Who booth at which one could have free photos taken: outside with your own camera/phone,


and inside, with a photo emailed to you. By the way, the TARDIS really is bigger on the inside!

Will I do ComiCon as a vendor again? The verdict isn't in yet. If I ever write a book in a genre more in line with the spirit of the Con, perhaps yes. If I don't I can always go as an attendee. That will probably give me less stress and fewer hours of after-event decompressing.

Have you ever been to an event like a ComiCon? Were you an attendee or a vendor? What did you experience?

May 23, 2017

ComiCon and Me

by Marsha Ward  @MarshaWard

Several months ago, I was invited to share a booth with a friend at Phoenix ComiCon. I went back and forth before I decided to give it a go. Now there are four of us authors in the booth.

ComiCon begins Thursday, May 25, and runs through Sunday, May 28.

I'm not positive whether or not I'm a good fit for the event. I write Westerns. ComiCon celebrates popular culture, particularly in the fields of SciFi & Fantasy. But before Firefly, there were Westerns, right?

If nothing else, I can take the expenses off my income taxes in several categories, including Advertising and Fees.

Although ComiCon is not strictly a book event, authors do participate, in both booths and at "Artist Alley" tables. For me, this will be an adventure in marketing, putting my author brand out there, conquering fear and anxiety, and trying to be an extrovert for four days.

I've been working on what books to take, how many copies of each book, how to display the books, how to decorate the booth, and other details. I've sent a ton of questions to my friend, read the policies of the show innumerable times (and I'm sure I missed something!), and even had nightmares.

Yes, nightmares. Horrible, vivid nightmares of having my car stolen from downtown Phoenix, thus stranding me 150 miles from home. Once I got my parking secured, though, the nightmares went away.

The last couple of days, I've been working on handouts. One handout showcases my major series, "The Owen Family Saga," and the other has a headline of "WESTERNS, America's Timeless Fiction," with photos of nine of my works, plus fifteen QR code links to various sites on the reverse.

I also made a ring-bound set of cards with large QR codes for those who wish to go purchase ebooks on the spot. Or just look at one of the books at Amazon.


Why all the QR codes?

In view of the demographic of the attendees, I've decided to take a minimum amount of paperback books, because this crowd is more likely to buy and read ebooks. I'm attempting to make it easy for them to purchase books of mine that catch their interest!  

There are tons of apps for reading/scanning QR codes. I'm hoping many attendees will have such scanning apps.

So much goes on at ComiCon that I probably won't be sitting around watching my feet swell as I thought at first. I might get to go roam a little to take in a panel, or just wander around and see the sights. I'm sure there will be cringe-worthy costumes, but some are likely to be spectacular--even if I don't know what show or comic book character they represent.

My friends have advised me to have fun. By gum, I'm going to have fun. Really, truly.

I'll be in the Four Carat Press Booth in the Lower Level Exhibit Hall, Hall Six, Booth #1797, against the south wall. Come say hello!