Showing posts with label ComiCon. Show all posts
Showing posts with label ComiCon. Show all posts

Jun 6, 2017

ComiCon Report

by Marsha Ward  @MarshaWard

As I mentioned two weeks ago, I recently shared a booth at Phoenix ComiCon. I had an interesting four days.

I could tell you about the gunman who got in on Thursday, but I was unaware of the event until I read about it on Facebook. Fortunately, Phoenix police officers took the fellow into custody without incident.

That caused much discomfort for fans on Friday, though, as they had to wait in the sun for a couple of hours while staff and security searched all backpacks, large purses, etc., for any contraband. Prop weapons were banned, weapon sellers were obliged to put purchases into opaque bags (that is, black garbage bags), and one vendor created such a stink that he was told to pack up and leave.

But you probably want to know about my experience. I met two of my booth-mates for the first time. I learned that I probably want a table-front banner of some kind and/or book cover posters if I do something like this again. I did decide to emulate something another author did in our booth. You'll see what that plan is when you come to the Payson Book Festival on July 22.

But as I said above, I had an interesting four days. Costumes abounded, some incredibly detailed, some pretty basic, some outlandish, some lacking much substance. I was amazed, however, at how easily I let go of the need to judge all manner of people and their fascinations. That's not my job, anyway. I simply enjoyed the spectacle and the homemade ice cream.


I sold a handful of books. I didn't expect to sell loads of books. In fact, I scaled back my inventory from tons of books to five of each, because I knew I would not sell many books (plus, I didn't want to undergo the dock loading process).

For one thing, I'm not a well-known, super-star author.

For another, I was offering historical novels for sale at a convention more into sci-fi, fantasy, gaming, and popular TV shows and movies of those cultures. But I did give away my handouts, which have QR codes on the back for people curious about what I was doing there. That is a part of my brand awareness advertising plan.


I enjoyed looking at the costumes, but I could not tell you who about 90 percent of them represented.

I did get a Whovian thrill, though.


BBC America had a Dr. Who booth at which one could have free photos taken: outside with your own camera/phone,


and inside, with a photo emailed to you. By the way, the TARDIS really is bigger on the inside!

Will I do ComiCon as a vendor again? The verdict isn't in yet. If I ever write a book in a genre more in line with the spirit of the Con, perhaps yes. If I don't I can always go as an attendee. That will probably give me less stress and fewer hours of after-event decompressing.

Have you ever been to an event like a ComiCon? Were you an attendee or a vendor? What did you experience?

May 23, 2017

ComiCon and Me

by Marsha Ward  @MarshaWard

Several months ago, I was invited to share a booth with a friend at Phoenix ComiCon. I went back and forth before I decided to give it a go. Now there are four of us authors in the booth.

ComiCon begins Thursday, May 25, and runs through Sunday, May 28.

I'm not positive whether or not I'm a good fit for the event. I write Westerns. ComiCon celebrates popular culture, particularly in the fields of SciFi & Fantasy. But before Firefly, there were Westerns, right?

If nothing else, I can take the expenses off my income taxes in several categories, including Advertising and Fees.

Although ComiCon is not strictly a book event, authors do participate, in both booths and at "Artist Alley" tables. For me, this will be an adventure in marketing, putting my author brand out there, conquering fear and anxiety, and trying to be an extrovert for four days.

I've been working on what books to take, how many copies of each book, how to display the books, how to decorate the booth, and other details. I've sent a ton of questions to my friend, read the policies of the show innumerable times (and I'm sure I missed something!), and even had nightmares.

Yes, nightmares. Horrible, vivid nightmares of having my car stolen from downtown Phoenix, thus stranding me 150 miles from home. Once I got my parking secured, though, the nightmares went away.

The last couple of days, I've been working on handouts. One handout showcases my major series, "The Owen Family Saga," and the other has a headline of "WESTERNS, America's Timeless Fiction," with photos of nine of my works, plus fifteen QR code links to various sites on the reverse.

I also made a ring-bound set of cards with large QR codes for those who wish to go purchase ebooks on the spot. Or just look at one of the books at Amazon.


Why all the QR codes?

In view of the demographic of the attendees, I've decided to take a minimum amount of paperback books, because this crowd is more likely to buy and read ebooks. I'm attempting to make it easy for them to purchase books of mine that catch their interest!  

There are tons of apps for reading/scanning QR codes. I'm hoping many attendees will have such scanning apps.

So much goes on at ComiCon that I probably won't be sitting around watching my feet swell as I thought at first. I might get to go roam a little to take in a panel, or just wander around and see the sights. I'm sure there will be cringe-worthy costumes, but some are likely to be spectacular--even if I don't know what show or comic book character they represent.

My friends have advised me to have fun. By gum, I'm going to have fun. Really, truly.

I'll be in the Four Carat Press Booth in the Lower Level Exhibit Hall, Hall Six, Booth #1797, against the south wall. Come say hello!