Dec 22, 2015

Making Goals for 2016

by Marsha Ward @MarshaWard

I've talked about Goals and Goal Setting before. In 2012 I suggested that our goals be obtainable, that is, that we have control over the outcomes, and in 2013, I wrote about three categories into which I had broke down my writing business-related goals for the past year. I noted that writing down the goals in an achievable fashion made them so much easier to accomplish, and that I had completed many of them and had a productive year.

I continued making goal lists in 2014 and 2015, expanding the categories and seeing a lot of forward progress and accomplishments.

For 2016, I have further refined my categories, and have a very ambitious writing and publishing program outlined for myself [Lots of prayers needed for keeping my nose to the grindstone!].

Here are the categories I've defined for 2016 and roughly what they include:

WRITE (works in progress and proposed projects)
WORK WITH OTHERS (cover designers, mostly, but also possibly audio book narrators)
PREPARE/FORMAT (mostly book bundles or new print editions, with some solo releases of previously bundled stories)
MAKE COVER FOR (upcoming releases)
PUBLISH (proposed schedule)
MARKET (expand frequency of mailings to Reader List, updating product interiors, re-doing keywords/categories)
PROMOTE (advertising and co-op sales)
INTERNET PRESENCE (blogging commitments and website upkeep)
EVENTS (what I plan to attend or where I'll present)
SERVICE (how I will give back this year)

I also outlined several business questions I have to address during the coming year.

Now, these goals still have nothing to do with my life outside of writing: my family, church commitments, educational pursuits, friends, and social events. Someday I probably will work them onto the list, but for now, my written goals still focus on the business side of my life.

What process or method do you use to set yearly goals? Does it work to help you achieve them? If not, what changes will you make for 2016?


  1. Good for you, Marsha! Brava! I haven't had a moment to think about next year...I'm still working on December 2015...but I am grateful for this great post and reminder that an unwritten goal is merely a wish. I need to work on that! hugs~

    1. Thanks, Kari. I'm still working out how to do all this stuff--and timelines for accomplishing it all.

  2. Wow! You are ambitious! I think it's wonderful that you've sat down and created a list so specific and ambitious. I have a quote on my wall that says, "A goal should excite you and scare you at the same time." Good luck! I can't wait to see what 2016 brings your way.


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