by Cindy R. Williams
I had the opportunity to attend LDStorymakers Writers Conference last Friday and Saturday. I learned lots, of course, but, one thing hit home big time, How To Market Your Book. Most of us know that even if you publish with a big house, the more you do to promote your book the better.
Sheralyn Pratt, a marketing guru, taught Creating Your Marketing Web. She projected images of spiders' webs with the lead lines from the center to the outside as things to do.
Picture each of the following tools written around the spokes of the spider web:
Blogging about your book.
Website - This is your official site of all things _________ (fill in your name).
Facebook - Make sure your Facebook site points to your website. You also can do a "like" page about you and your book.
Twitter - peer to peer marketing. Don't just send a mass email saying "Hey everybody, buy my book." Instead, link up to other authors and people interested in the topic of your book.
Book Reviews in the newspaper and on book review blogging sites
Speaking and teaching engagements
Pratt went on to tell us about three book campaigns she ran. I was stunned as she told us how one of the books went from selling 20- 30 books a week to 500 plus.
Luck has nothing to do with it. It's all hard work. On one campaign, she gave the author marching orders to do five things toward marketing her own book each day. They can be big things such as doing a radio interview or small things like posting a few sentence on your blog or Facebook. The point is to do something every day and you will create a buzz for your book.
I will post more information from the writers conference on my next blogs. I post every other Saturday.
See you then.