Jan 14, 2007


by Marsha Ward

A husband and wife were thinking of getting a new vehicle. Ever since they'd decided they needed to replace their old car, they'd been thinking about what they wanted. The husband thought about buying a simple truck, something within their budget. The wife envisioned a snappy, expensive red sports car with which she could zip around in traffic.

Shortly before the husband went to purchase the new vehicle, the wife said, "It's my birthday. I want something red, that will go from 0 to 200 in less than 4 seconds."

The husband bought her a bright red bathroom scale.

Effective writing is all about communicating. The writer has a story to tell, whether it be in fiction or nonfiction. The reader wants to understand the story, gain insights, or be entertained. It's the writer's duty to make the book, story or article as clear as possible. Logic in sequence is important: if this, then that. Cause and effect. Clarity is important: using a simple word over a fancy one does a quicker job of getting the point across. Write tight. Sprinkle in just enough description to engage the reader's point of reference, then be done with it.

Write so that you enjoy the journey and can bring the reader along for a zippy ride.


  1. Marsha,
    Your little anectdote made me chuckle. Thanks for the lift and thanks for the words of wisdom in writing.

  2. Thanks, Betsy. Can you believe I got that in Church? One of the speakers told two jokes, and that was the second. I thought it was perfect for a short piece on communicating.

  3. I want one of those scales!

    Cute story, but it packs a punch. I got the message.

  4. Marsha - I laughed at this one. Have told everyone I know. Thanks for the bright spot. Rene


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