by Lucinda Whitney
Back in June I attended a one-day Indie Publishing conference and one of classes I took was taught by Abel Keogh, who has extensive experience with marketing on his day job.
His class was called "The 5 Best Ways to Market Your Book":
#5— Know your audience well.
It seems kind of obvious, but you can't market if you don't know who
the audience is. By reading reviews (both positive and negative), blog
comments, etc, you can get a firmer grasp on this.
#4— Target your media blasts.
This goes hand in hand with the previous one. Once you know your
audience, you can target your efforts more efficaciously. For instance,
if you plan a blog tour, arrange it with blogs that cater to the same
genre as your book.
#3— Blogging, which can be either
frustrating or effective. Some simple ways to make it work better for
you is by having entertaining and informative content; by NOT making it
about your books (your readers will get tired of the same subject all
the time); by making your blog a place where readers want to go (refer
to #4 and #5); by writing to your target audience, and by blogging
regularly (and even on the same day).
#2— Email Newsletters.
Don't send the newsletter unless you have something worthy to say (like
announcements about a new book coming out). When sending announcements
and other news, share them on the newsletter first, and then on other
#1— Write a new book. And why is the best way
to market your book writing another one? Because word of mouth is the
best marketing tool. With each new book published, your readership will
increase, and so will the word of mouth referrals.
And there you
have it. Five simple ways that help market your new book, but simple
always works better. Thanks, Abel, for the tips.