Saturday, May 29, 2010
By Cindy R. Williams
I read a post from QueryTracker.net this week. If you're serious about your writing, you may want to Google them and sign up for their free on-line Newsletter. I’m finding a wealth of information there.
The topic was "Branding" and they didn't mean cattle. It is branding as in surrounding your writing with your own personal brand. It made me think of having my own personal logo.
Examples were given such as most things Harry Potter. From the style of art for the book covers to the many characters. The lighting scar, the round glasses, a Quiddich scarf of maroon and gold, the wands of different woods and shapes, even the names themselves such as Harry Potter, Hermione Granger, Ron Weasley, Hagrid, Dumbledore. Snape . . . the list goes on and they all ooze Harry Potter.
Another example; Twighlight t-shirts and jewelry. The branding is so univeral that often strangers ask each other if they are team Edward or team Jacob.
Your brand helps people identify with you or your works. The post suggested we choose the genre we are best at then make our name there before we branch out. It used the example of a fashion designer. Once a designer makes a splash in say, swimsuits, then their name means something to the design world, and they can go onto designing other things such as dresses, pant suits, shoes, purses and so forth.
The post mentioned that your brand must be unique to you. It has to promote something that is different about your work or book, so that when your readers comes across it, they will know it is you. Beautiful pink roses work well for romance books, but they're generic. You have to find something unusual. Brainstorm about what makes you and/or your book stand out from the crowd.
Websites and blogs are a good place to build your brand. If you keep you websites up to date and blog often, you're also building your platform. which is a whole other topic for another day.
Please leave a comment about what your brand is, or what you would like it to be. You are welcome to show us your brand with tags to your blogs or webs. Who knows, you may create a bit of your own buzz and build your platform while your at it.